data eyang hk for Dummies

data eyang hk for Dummies

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Observe: Snap’s promoting means only publish audience gender data for “female” and “male” people, however the figures published for these demographics don’t constantly add as many as the total user figure, so percentages proven in this article may well not sum to 100 percent.

The organization’s usually revised audience numbers recommend that Fb Messenger’s advert get to in Hong Kong was similar to 26.0 % of the whole populace At the beginning of your calendar year.

But the evident distortions that regularly surface in X’s inferred gender data can be due in large part on the large amount of “non-human” accounts that function in X’s Energetic consumer data (e.

With a quarterly basis, the corporate’s data also expose that the sizing of Instagram’s ad viewers in Hong Kong remained unchanged among Oct 2023 and January 2024.

In addition, we’ve witnessed some specially weird tendencies while in the data documented in X’s promoting equipment in the last yr, so we’d recommend caution In terms of analysing these X figures.

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Consult with views on expected variations in volume of organization/output, quantity of persons engaged and prices for the approaching quarter as in contrast with The present quarter.

It’s important to anxiety that these promotion attain figures will not essentially depict the same point as regular monthly Energetic consumer figures nevertheless, and there might be significant differences between the dimensions of YouTube’s ad viewers and its whole active person base.

In addition, our Examination implies that X’s inferences is probably more info not specially trusted in analyzing people’ gender, especially in nations around the world wherever English is not the dominant language.

Enable’s choose a closer examine what the latest numbers tell us, starting with some worthwhile context associated with the population of Hong Kong.

These headline stats present an excellent overview from the “state of digital” in Hong Kong, but to be able to seem sensible of how digital traits and behaviours are evolving, we need to dig deeper in the data.

Want to remain updated with digital trends? Our quarterly briefings and tailor made advisory expert services make it easier to sound right of all the most recent digital traits, enabling you to turn data into insights, motion, and results. Learn more at kepios.com.

Just in advance of we get for the full report, Here are several solutions for even more examining, which can deliver extra context for our full list of Digital 2024 quantities for Hong Kong:

This contrasts with the gender data available during the advertising and marketing equipment of platforms like Fb, which relies around the gender that buyers by themselves enter in their particular profile.